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two handmade beaded gemstone bracelets in green, peach, brown and pink

Resting, Recharging and Returning to Inspiration: A personal message from Park & Lex founder Dana Fiddes

Most people make resolutions on January 1st, with the promise of the New Year bringing about hope for change. But at the close of every calendar year, I find myself too exhausted to even think about new goals and ambitions.

Toward the end of 2023, I realized I was burning out. I was trying to be all things to everyone - my family, my friends, my clients - and I felt like I was failing everyone, most of all myself. I paused and decided 2024 would be my time to re-evaluate, reassess and plan for a future that felt brighter. This is exactly what I have done.

I spent the first quarter of 2024 scaling back, allowing myself to take a break from constantly posting on social media and the pressures of releasing new collections regularly. I found that allowing myself a few simple pleasures - like a good night’s sleep, quality time with my family, a night out with friends - was exactly the tonic I needed to restore myself.

When my birthday rolled around in April, I had the realization that this is actually the time of year I typically make my resolutions. The sobering fact another trip around the sun has come and gone pushes me to think harder about what I hope to accomplish in the coming year. So in April I resolved to continue enjoying the little things that had been easing my stresses, to create when I felt inspired as opposed to when I felt pressured, and to forgive myself if I wasn’t always “on the ball” with social media and marketing.

In May, I had the great honor of being included in Re:Fine at the Museum of Arts and Design, which showcased the work of 14 independent jewelry designers. Over two evenings I was able to speak with customers about my process and inspiration, to help them try on and style my jewelry, and to get feedback about what colors and designs they liked best. It was amazing! My partnership with the museum continues to be a fruitful gift. I can’t wait to share my contribution to their next exciting showcase with you–coming soon!

I have consistently been working with clients on custom projects, which is quite honestly my favorite kind of designing. The collaborative process is invigorating, and I often find myself creating something I had never thought of before or coming away with a new element I apply to other pieces in the ready-to-wear collection. I encourage you to reach out if you have something special in mind. I would love to work with you!

I spent the summer visiting museums, traveling and nurturing my other passions: knitting, crochet and needlepoint. Making more time to enjoy these pursuits has been imperative. They have brought me back to myself. I have been collecting inspiration and ideas about color, design and function, all of which will inform my winter collection.

As the fall approaches after nearly nine months of recharging, I have a renewed feeling of excitement for the next Park & Lex collection. I am working on new styles of necklaces, bracelets and earrings, experimenting with even more unexpected colorways and having fun with one-of-a-kind pieces.

I have been so fortunate to turn my passion into a career. I try never to take this for granted, but it can sometimes be difficult when I feel like I’m drowning in a to-do list. I am so lucky to be able to create and share beautiful things every day. Even when the days are hard there’s nothing else I would rather be doing.

More than anything, I am so grateful for all of you who support Park & Lex. I have always said I simply want to make your days a little brighter. But the truth is, that’s exactly what you do for me when I see you wearing our colorful gemstone necklaces, bracelets and earrings.

With love, gratitude and excitement for the next collection,

Dana